In 2019 the NPD Gods blessed us with a whole host of delicious food and drink products. Brands kept up with changing consumer trends with some fab plant-based, high protein, low alcohol and all-round deliciously healthy products.
January saw the introduction of Kellogg’s Plant Protein Crunch’, a blend of crunchy oat clusters combined with dried fruit and veg. Containing no added sugar OR animal ingredients, this vegan friendly breakfast cereal was welcomed with open arms in supermarkets up and down the country. Kellogg’s donates 10p per box of cereal sold, to programmes that provide breakfast to people in need so they’re not only nailing the taste factor but are also doing some fab CSR work.