Brand Manager – Global Spirit Brand

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Job Detail

  • Vacancy Type Permanent

Job Description



Hybrid role:

  • Three days a week in the office


Job Role and Responsibilities

  • Must show strong understanding of commercial brand management, translating brand strategy and annual plans into best in class launch plans for innovation & key consumer activations
  • Data interpretation: reporting of brand performance and competitor analysis, developing consumer insights & recommendations with measurable actions
  • Support Senior Brand Manager on creation of strategic brand plans, reviewing key growth levers, past performance, and future opportunities / risks to drive business growth ambition
  • Lead the translation of the brand strategy into compelling sales presentations, supporting the sales team with landing channel plans with external customers
  • Work hand in hand with the shopper marketing manager and digital brand manager to deliver impactful, integrated execution in store, online and in the on trade
  • Lead the development and execution of innovation launch plans into On & Off Trade, and eComm channels


Background and Skills

  • Be a brand marketing expert, with extensive experience within a brand led FMCG business
  • Budget management capability: able to lead investment recommendations with clear channel strategy to hit overall business objectives
  • Commercially aware yet brand-centric, innovative, and creative with a passion for excellent execution
  • Experience working with market data, using insights to inform strategy and execution ideas


Ref no: PR/000302



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