Head of EU Sales

Sales @Spirits in Drink Email Job
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Job Detail

  • Vacancy Type Permanent

Job Description

Head of EU Sales

A premium drinks business is seeking a dynamic and experienced Head of Sales to lead its export strategy, focusing on the European market. This role offers a unique opportunity for a driven professional to act as an ambassador for the brand, grow distribution and volume in Europe, and unlock new regions for further expansion.

Key Responsibilities:

Export Strategy & Execution:

  • Develops and executes an export strategy that aligns with the company’s business objectives, with a core focus on Europe to grow distribution and volume.
  • Identifies and unlocks new regions for market expansion.


Commercial Management:

  • Serves as the primary point of contact for distribution partners, handling all commercial-related issues and challenges.
  • Manages day-to-day export operations across Europe, ensuring the delivery of sales targets, budgets, brand plans, and activations.


Marketing Management:

  • Ensures local adaptation of global brand plans and guidelines, maintaining consistency across all brand touchpoints.


Operations Management:

  • Handles contract negotiations, renewals, order processing, late payments, and A&P budget follow-ups.
  • Develops and implements strategies to drive volume and distribution in the market.

Cross-functional Collaboration:

  • Works closely with operations and marketing teams, applying functional capabilities to manage the business effectively.


Forecasting & Reporting:

  • Delivers consolidated rolling 3-month forecasts for all markets and ensures appropriate stock levels.
  • Provides monthly reports on depletions by market, channel, and customer, as well as stock levels.
  • Reports quarterly on budgets, A&P spending, and in-market activations.


In-market Representation:

  • Conducts a minimum of two annual business reviews with all partners to ensure performance and budget targets are met.
  • Continuously assesses distributor commercial and marketing capabilities.


Stakeholder Communication:

  • Keeps the Founder/CEO informed of progress and any challenges.
  • Attends weekly Trading Meetings and bi-monthly Company Meetings to share updates.


Maximize Partnerships:

  • Leverages brand and spirit partnerships, as well as market data, to support and grow accounts.
  • Ensures new product developments are rolled out to existing accounts and leveraged for new account acquisition.


Person Profile:

Must have a clear contact book of Export contacts throughout Europe and come from a wine or spirits background.



Whilst we would like to respond to all our online applicants, regrettably we are unable to do so due to the high volumes we receive. If you’ve not heard from us within two weeks, unfortunately on this occasion your application has been unsuccessful. For alternative FMCG Job opportunities or to register for jobs by email, please visit our website at www.newchapter.co.uk.

At New Chapter, our commitment to diversity and inclusion extends to every aspect of our operation. We welcome and encourage applications from all candidates, irrespective of their gender identity, sexual orientation, race, ethnicity, religion, age, disability, socioeconomic status, or any other dimension of diversity. We look forward to receiving your application.