PR Manager – Maternity Cover

Marketing New Chapter Consulting in Retail Email Job
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Job Description


  • London: 1 day a week in Henley-on-Thames


The role:

Successfully placing PR coverage internationally, management of external
agencies, looking after existing media relations and building new press contacts.

Key result areas:

  • Effectively manage media requests in a timely manner
  • Arrange and organise press photoshoots
  • Manage watch samples and sample plan
  • Regularly review and develop the press database
  • Update UK and International PR reports on a regular basis
  • Identify key publications for brand positioning development
  • Create press release materials (releases etc) and liaise with design team
    on design
  • Regularly liaise with brand partners, working together and keeping them
    up to date on relevant media coverage
  • Issue internal communications to the company about product launches
    and brand news
  • Liaise regularly with external PR agencies to ensure they are up to date
    with product launches and brand news
  • Manage the PR material translations
  • Media management for all company events
  • Meet with and develop/maintain personal relationships with target media
  • Curate and manage suitable itineraries for press trips
  • Host UK and international media contacts for brand tours at HQ
    and/or when visiting brand partners
  • Curating and implementing an effective ad schedule and keeping this up
    to date. Liaising with design team to submit adverts to publications
  • Identify and engage with social influencers and bloggers, ensuring product
    reviews are booked in as new product hits stores
  • Work with brand ambassadors to deliver PR results and identify key
    content creation opportunities with them
  • Develop brand partnerships and look for suitable cross-marketing


General Responsibilities:

  • Update CRM with new contacts
  • Regularly review contacts and update
  • Scan print and online for brand coverage to save and disseminate to
    relevant parties
  • Update and maintain PR reports with media coverage
  • Answer press calls and email queries
  • Write and issue product launches to the company and to media contacts
  • Liaise with finance on authorisation of advertising invoices or PR related
  • Proactively seek PR opportunities, review competitor coverage and see
    where the company could be improving its media presence
  • Pitch the company for suitable PR opportunities (including TV), develop new
    press contacts and maintain good relationships with key media
  • Liaise with the marketing team to streamline communication and work
    together to measure PR/advertising results
  • Draft responses for Co-Founders with written media interviews
  • Support with copywriting throughout all areas of the business to maintain
    tone of voice

Qualifications, knowledge and experience:

Relevant GCSE A* – C level
Bachelor Degree or equivalent with 2:1 pass


A minimum of two years PR experience (preferably in the luxury watch
industry) and knowledge of CRM and Microsoft office is preferable.
Training will be provided to meet the company’s standard.
Competencies and personal attributes:

  • Organised
  • Accurate
  • Good client facing skills
  • Good at dealing with press
  • Logical and methodical
  • Computer literate – experience of Microsoft Office essential
  • Enthusiastic and good at working as part of a team
  • Self-motivated and pro-active
  • Ambitious
  • Good telephone communication skills



Whilst we would like to respond to all our on-line applicants, regrettably we are unable to do so due to the high volumes we receive. If you’ve not heard from us within two weeks, unfortunately on this occasion your application has been unsuccessful. For alternative opportunities or to register for jobs by email, please visit our website at


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