On Trade Sales Manager

Sales @Beer in Drink Email Job
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Job Detail

  • Vacancy Type Permanent

Job Description


On Trade Sales Manager (Yorkshire)

Job Description:

Reporting directly into the Regional Sales Manager (North), the Sales Manager will secure the distribution, availability and visibility of Hofmeister beer, uphold perfect beer quality and execution standards in the trade and be responsible for continuous volume growth in Yorkshire, focused on the region in and around Leeds, Sheffield, and York.


What we’re looking for:

1. Be the Face of Hof in Yorkshire

  • Live and breathe the on-trade environment
  • Demonstrate ‘Do it now’ attitude and ensure we are delivering immaculate levels of service to our customers
  • Engage key consumers through innovative activation that differentiates Hofmeister from other beers


2. Planning & Drive for Results

  • Work efficiently and effectively to identify, win and protect distribution in Yorkshire
  • Ensure correct positioning of the Hofmeister brand and beer portfolio in Yorkshire
  • Consistently achieve (and exceed!) distribution, revenue and brand execution targets


3. Team

  • Work effectively and efficiently cross-functionally beyond the sales structure with marketing, operations, customer services and with the senior leadership team
  • Be an active member of the sales team. Support others and share practice for wider ongoing success.


4. Negotiation & Customer Management

  • Negotiate and implement commercial partnership agreements
  • Fulfil of all reporting deadlines


5. On-Trade Marketing

  • Maintain and utilise tools appropriately (Point of sale materials) to drive growth
  • Engage and differentiate the Hofmeister brand through innovative support to deliver the on-trade vision of bringing added value to our customers


6. Brand Execution

  • Perfect Quality: Ensure Hofmeister consumers enjoy a world-class quality when drinking our beer
  • Perfect Serve: Ensure Hofmeister beer is served cold and in branded glassware when given to consumer
  • Perfect Visibility: Ensure perfect visibility in order to optimise sales
  • Right Price: Encourage the optimum price for Hofmeister beer to add maximum value to our customers


The Ideal Candidate:

  • You live close to Leeds city center; this will help with your ability to spend time in the key urban areas we’re looking to grow in.
  • You’re passionate about the On-Trade; you know key On-Trade contacts within the territory and come from a beer, wine, spirit, soft drinks, or hospitality background.
  • You’re excited about the opportunity to grow the Hofmeister brand in the region.
  • You’re well connected with customers and RTMs within Yorkshire.
  • Positive “can do” attitude and a self-driven mentality.



Whilst we would like to respond to all our online applicants, regrettably we are unable to do so due to the high volumes we receive. If you’ve not heard from us within two weeks, unfortunately on this occasion your application has been unsuccessful. For alternative FMCG Job opportunities or to register for jobs by email, please visit our website at www.newchapter.co.uk.

At New Chapter, our commitment to diversity and inclusion extends to every aspect of our operation. We welcome and encourage applications from all candidates, irrespective of their gender identity, sexual orientation, race, ethnicity, religion, age, disability, socioeconomic status, or any other dimension of diversity. We look forward to receiving your application.