Regional Account Executive

Sales @Soft Drinks in Drink Email Job
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Job Detail

  • Vacancy Type Permanent

Job Description

Regional Account Executive

New Chapter Consulting have joined one of the biggest brands in the global drinks industry in the search for a Regional Account Executive. They’ve grown 20% in the last year due to their effective marketing strategies and their culture is second to none. They’re passionate, non corporate and it’s an extremely sociable environment. They’re now looking for a Regional Account Executive to join their team!

As a Regional Account Executive you will be responsible for driving availability & secondary placements of the brand, building and developing internal/external relationships, executing instore sales drivers and acting as an expert within the Soft Drinks category.



  • Responsible for 20 Regional Grocery Groups with influence over 500 Stores with major retailers.
  • Prioritise and manage coverage of your key accounts and stores to maximise growth opportunities within your territory.
  • Establish effective joint working relationships with key stakeholders both internal/external.
  • Work closely with field sales agency sales representatives to align store priorities to support your Regional Agreements.
  • Plan, forecast, track, and review sales performance & targets for all groups & stores.
  • Maintain and increase availability of brand at both Front-of-Store (Chilled) and Back of Store (Ambient) and agree additional placements of the product in store, through either store owned or branded fridges
  • Ensure effective roll out of New Distribution Points (NDP) in line with National Agreements.
  • Increase in-store presence through visibility and awareness of the product through merchandising product on shelf, in fridges and around the store
  • Drive compliance of agreed National Head Office Joint Business Plans whilst also identifying local promotional opportunities.
  • Execute relevant Point of Sale (POS) and bespoke activations reflecting relevant brand campaigns.



  • Proven sales skills
  • Clear understanding and knowledge of Grocery channel and major retailers
  • Great track record of achieving targets
  • Be able to effectively communicate and negotiate with customers.
  • Strong ability to utilise and understand category and financial insights
  • Ability to develop strong relationships with internal/external stakeholders


Location: Field based
Salary: £Excellent remuneration + 20% bonus + Company Car

The territory covers the North West of England including major cities such as Manchester / Liverpool etc. and you’ll need to live within, or be willing to relocate to this area. You’ll need a UK manual driving licence to be eligible.

Could this be a role of interest to you? If so, apply with your CV now!



Whilst we would like to respond to all our online applicants, regrettably we are unable to do so due to the high volumes we receive. If you’ve not heard from us within two weeks, unfortunately on this occasion your application has been unsuccessful. For alternative FMCG Job opportunities or to register for jobs by email, please visit our website at

At New Chapter, our commitment to diversity and inclusion extends to every aspect of our operation. We welcome and encourage applications from all candidates, irrespective of their gender identity, sexual orientation, race, ethnicity, religion, age, disability, socioeconomic status, or any other dimension of diversity. We look forward to receiving your application.