Sales Manager

Sales @Beer in Drink Email Job
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Job Detail

  • Vacancy Type Permanent

Job Description


Sales Manager

The Sales Manager will secure the distribution, availability and visibility of the brand, uphold perfect beer quality and execution standards in the trade and be responsible for continuous volume growth in your territory.


What we’re looking for:

1. Be the Face of the brand in the Northwest London

  • Live and breathe the on-trade environment
  • Demonstrate ‘Do it now’ attitude and ensure we are delivering immaculate levels of service to our customers
  • Engage key consumers through innovative activation that differentiates us from other beers


2. Planning & Drive for Results

  • Work efficiently and effectively to identify, win and protect distribution in London
  • Ensure correct positioning of the brand and beer portfolio in London
  • Consistently achieve (and exceed!) distribution, revenue and brand execution targets


3. Team

  • Work effectively and efficiently cross-functionally beyond the sales structure with marketing, operations, customer services and with the senior leadership team
  • Be an active member of the sales team. Support others and share practice for wider ongoing success


4. Negotiation & Customer Management

  • Negotiate and implement commercial partnership agreements
  • Fulfil all reporting deadlines


5. On-Trade Marketing

  • Maintain and utilise tools appropriately (Point of sale materials) to drive growth
  • Engage and differentiate the brand through innovative support to deliver the on-trade vision of bringing added value to our customers


6. Brand Execution

  • Perfect Quality: Ensure consumers enjoy a world-class quality when drinking our beer
  • Perfect Serve: Ensure our beer is served cold and in branded glassware when given to consumer
  • Perfect Visibility: Ensure perfect visibility in order to optimise sales
  • Right Price: Encourage the optimum price for our beer to add maximum value to our customers



  • A proven track record of consistently delivering/exceeding sales and distribution
  • Outstanding local market knowledge, contacts and experience in ‘the trade’


Knowledge & Skills:

  • Good communication skills, ability to manage and cultivate good relationship
  • Negotiation and objection handling skills. Has a good understanding of commercial maths
  • Trade-savvy, committed and passionate
  • Must be proficient in Microsoft Office (Word, Excel, Power Point, etc.)
  • Solution oriented and “Do-it-now” attitude
  • Strong personality, presence, work ethic, style, persistence, reliability, self-awareness, sociability, self-motivation and be ambitious
  • Able to manage time and workload to optimize effectiveness and efficiency



Whilst we would like to respond to all our online applicants, regrettably we are unable to do so due to the high volumes we receive. If you’ve not heard from us within two weeks, unfortunately on this occasion your application has been unsuccessful. For alternative FMCG Job opportunities or to register for jobs by email, please visit our website at

At New Chapter, our commitment to diversity and inclusion extends to every aspect of our operation. We welcome and encourage applications from all candidates, irrespective of their gender identity, sexual orientation, race, ethnicity, religion, age, disability, socioeconomic status, or any other dimension of diversity. We look forward to receiving your application.