Heavily branded categories such as Alcohol and Confectionary are growing at fast rates. It’s important that your business understands the incremental impact of your brand within its category – this will help you to engage and understand your customers
You may want to size-up your bottles and pack-sizes, ready-to-drink offers, premiumisation, and ease of shop findability. Shopper behaviour is going to change to price and promotion expectations as a result of the recession
Shoppers may trade up or down in value as a result of Minimum Unit Pricing!