Job Detail
Job Description
PR/006609/CH
Digital Brand Manager
New Chapter are delighted to be partnering with a fantastic drinks brand on a new Digital Brand Manager opportunity.
The Digital Brand Manager will be instrumental in crafting the content strategy and messaging framework across digital platforms to enhance the brand’s presence in both on-trade and at-home markets. The ideal candidate will possess strong project management skills and an innate ability to translate brand positioning into impactful campaigns.
Responsibilities:
- Collaborate with the Trade Marketing team to enhance digital strategy and amplify on-trade activations.
- Develop and execute digital marketing strategies focused on consumer acquisition, retention, and loyalty, encompassing organic, social paid, email, and website channels.
- Manage paid social strategies on owned and Amazon platforms, including content development and collaboration with agencies and designers.
- Establish and oversee a framework for tracking and analyzing digital marketing performance against targets.
- Maintain brand messaging and visual consistency across digital platforms, working closely with designers, videographers, and the brand team.
- Oversee influencer strategy and implementation in coordination with the brand team.
- Create and execute email marketing strategies in alignment with the brand’s objectives.
Qualifications:
- Previous experience in a similar role, preferably within the beverage industry.
- Exceptional project management skills with meticulous attention to detail.
- Proven ability to work autonomously while managing significant responsibilities and leading a supporting team.
Please apply below!
Whilst we would like to respond to all our online applicants, regrettably we are unable to do so due to the high volumes we receive. If you’ve not heard from us within two weeks, unfortunately on this occasion your application has been unsuccessful. For alternative FMCG Job opportunities or to register for jobs by email, please visit our website at www.newchapter.co.uk.
At New Chapter, our commitment to diversity and inclusion extends to every aspect of our operation. We welcome and encourage applications from all candidates, irrespective of their gender identity, sexual orientation, race, ethnicity, religion, age, disability, socioeconomic status, or any other dimension of diversity. We look forward to receiving your application.
