A Look Into The Celeb Alcohol Market
A Look Into The Celeb Drinks Market
The celeb alcohol market is full of big names and with the industry having boomed over recent years. We have seen some highly commended products come out the other side. These have even shown to rival some of our most well-known names. From the Delevingne sisters to Jay Z and tequila to classic whisky… there is something there for everyone. What better way is there to end dry January?
818 Tequila - Kendal Jenner
One of the newest alcoholic products to enter the celebrity market is American model, Kendal Jenners 818 Tequila. With an ABV of 40% and multiple awards. Including the tasting competitions at the World Tequila Awards and the Ultimate Spirits Challenge. The drink has been a hit ever since its release in 2021.
Jenner has worked closely with ‘family-owned farms in Jalisco, Mexico to bring you the smoothest, most natural, and best tasting tequila possible. Only the highest quality ingredients are used in its creation.’
After four years in the making the sustainable Tequila has flavours of sweet agave and vanilla. With undertones of tropical and citrus fruits, finishing with notes of almonds, lime and toasted coconut. This creates an ultra smooth and mellow taste, a great addition to the celeb alcohol market.
£64.99 – The Bottle Club
Della Vite Prosecco - Delevingne Sisters
As is the way for many of us, the sisters felt that prosecco was at the center of many memories. It had long been a part of their sisterhood and friendship… and with that came their very own prosecco.
Although you may initially think the Della Vite Prosecco is named after its founders Chloe, Poppy and Cara Delevingne. It’s actually the Italian term for ‘of the vine’. A suitable name for the Italian made fizz which is produced with home made natural ingredients through innovative methods.
The brand currently offers two Proseccos, the Superiore (rich and extra-dry ) and the Treviso (clean and bright with a mix of gooseberry and date notes). Both capture the feeling of sun drenched days and the warmth of good company.
£25.99 – Selfridges
Quatre Vin Wines - Oliver Proudlock, Emma-Louise Proudlock, Elliot Awin, and Paula Anton
These gorgeous wines with a clean, chic branding style have been created recently by close friends. Oliver Proudlock and Elliot Awin, along with their partners Emma-Louise Proudlock and Paula Anton. We have the pandemic to thank for many great businesses, with this being one. They first thought of going into business with one another during this time. Soon realising their ‘collective ethos behind building a brand was so aligned’ and thus came Quatre Vin Wines.
May 2021 saw the launch of the first wine to the celeb alcohol market, a peachy pale rosé with a sophisticated red added to the line since. The wines are organically farmed, vegan friendly and sustainably made at a family run winery. With 7 generations of experience in the heart of Provence.
£16.99 – QV Shop
Fresh Vine Wine – Nina Dobrev & Julianna Hough
Following in the footsteps of many other A-lister wine entrepreneurs such as Sarah Jessica Parker and Cameron Diaz. Nina Dobrev and Julianna Hough entered the market back in 2019 with their health conscious wines.
Now more than ever people are extremely health conscious, diets are becoming more strict and alcohol consumption is going down. The girls created a wine with this lifestyle in mind. Forming a brand based on products that are Gluten Free, Keto friendly and vegan. All with the aim to help find ‘a balance between your active routine and enjoying those other moments with your friends. With a glass of delicious wine that you can count on complementing the work that you put in without the sacrifice’.
The wine goes through a rigorous process from vine to bottle with close attention being paid to every gram of sugar, calorie, and carb that goes into each, giving us ‘a unique collection of bold, crisp, and creamy wines that embody deeper connection with active lifestyles’.
From £13.21 ($17.89) – Fresh Vine Wines
Aviation American Gin - Ryan Reynolds
Ryan Reynolds may not be the creator of Aviation Gin, however he has been a huge part to play in its success, with his ambassadorial efforts and distinct humour setting the tone and personality of the brand.
Aviation has recently been sold to Diageo, the owner of Gordon’s and Tanqueray, who agreed to pay up to US$610 million to acquire Aviation, but despite Reynolds selling his stake back in 2020 he will remain the public face of the brand for the next 10 years.
The gin is massively respected in the industry and arguably one of the best celebrity brands on the market.
£28 – Tesco
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Haig Club Classic Whisky - David Beckham
Launched by David Beckham in 2014, Haig Club is an ageless Whisky crafted at the oldest grain distillery in Scotland. The brands style puts a modern, stylish twist on the traditions of whisky but remains perfect for both regular whisky lovers and newbies branching out alike.
The whisky is known to be light, sweet and sumptuously smooth and now boasts a new flavour option to its drinkers after a release in 2021 of the Mediterranean orange twist on the drink.
£25 – Sainsbury’s
King St. Vodka – Kate Hudson
The center point of many gorgeous cocktails, this vodka is a premium-made, female-founded, hydration-heavy alcohol, and another health conscious drink to add to our list! The vodka was released in 2019 and found its name off the back of Kate’s memories of living on King Street in NYC’s Greenwich Village.
The 7x distilled vodka is crafted in Santa Barbara through a proprietary process using GMO-free corn and alkaline water which yields a gluten free, ultra-premium spirit with a hint of sweet vanilla flavour’.
£22.14 ($29.99) – Sip Whisky
Armand de Brignac – JAY-Z – Champagne
Although JAY-Z has recently sold 50% of the company to luxury goods conglomerate LVMH, he was in fact the first rapper to outright own a champagne label.
Armand de Brignac (aka ‘the ace of spades’) comes with a fairly heavy price tag but has been described as a soft and creamy, infused with peach, apricot, red berry, citrus, orange blossom and sprinkles of brioche, which sounds pretty special!
According to Forbes the brand is said to have helped Jay-Z reach the billionaires club in 2019, he has used the name in many of his well known raps which has helped the brand gain a lot of it traction over the years.
£290 – The Champagne Company
SelvaRey Rum – Bruno Mars
SalvaRey loosely translating to ‘king of the jungle’ in Spanish and with now four flavour expressions in the rum collection, Bruno Mars has worked closely as creative visionary and co-owner of the brand to push it to its full potential.
“I tried the rum years ago and loved it,” said Mars. “It tasted like tropical luxury, like I was on vacation. So we started working together, bouncing ideas about how we could show people how this drink makes you feel. Took some years and a lot of Piña Coladas but, dare I say, we did it.”
Owners reserve, White, Chocolate and Coconut are the four flavours that make SalvaRey, each with very modest price points starting $35.99… however, some sad news, it isn’t currently available to buy in the UK.
£26.55 ($35.99) – Unavailble to buy in the UK
Teremana Tequila – Dwayne 'the rock' Johnson
We absolutely love the meaning of the Teremana brand –
“Teremana means spirit of the earth. From taking care of the land where we source our agave, to the painstaking process of creating our tequila, to the people we work and spend time with. Teremana stands for taking care of what and who we love.”
Designed to be the ‘invitation that brings people together’, this tequila brand is sustainable and created with a lot of care in the Jalisco Highlands.
The line-up includes Blanco and Reposado expressions, both of which offer a bold and intense drinking experience – the perfect go to for your margaritas this summer starting at £52.
£52 – The Bottle Club
