FMCG Drinks Trends in 2023
2023 Drinks Trends
It’s the start of a new year and most importantly, the beginning of fresh drinks trends. Many factors will affect the consumption of alcohol, and although we can never predict the future… we can have fun trying!
So dive into our predictions for the top trends this year with our Divisional Manager – Drinks, Emma Forster. With no and low alternatives and canned cocktails taking over, consumers will continue to be mindful during the cost of living crisis.
More predictions include
Rise of Tequila
Tequila became a go-to drink for many last year as celebrities promoted their own tequila brands such as Kendall Jenner’s, 818. With the growing appeal of margaritas, quality tequila is one to watch in 2023.
TikTok Takeover
Of course TikTok, the most popular socical media platform in 2023, will keep getting bigger. Now it has become a source of world news, trends and much more. With a massive influence on the drinks industry, it’s the place to find new cocktail recipes and new product releases.
So to sum-up, drinks trends are constantly evolving. Driven by changing consumer tastes, preferences, and lifestyles. In recent years, there has been a growing interest in health and wellness. This has lead to an increased demand for low or no-alcohol beverages, as well as plant-based options. The rise of the craft movement has also influenced drinks trends. Many consumers now seek unique, artisanal offerings that showcase quality ingredients and innovative combinations.
Additionally, sustainability and environmental consciousness are becoming more important to consumers. This results in a shift towards eco-friendly packaging and production methods. Finally, technology is also playing a role in drinks trends. The use of augmented reality and other digital experiences to enhance the consumer experience along with social media.
We have many roles available in the drinks industry, either browse our website vacancies or contact us on info@newchapter.co.uk
