Whilst the drinks industry took an undeniably hard hit from the pandemic, during a time of huge global disruption the drinks market proved itself as one of most resilient consumer goods categories. Economies have been set back and the industry has had to struggle with closures throughout the hospitality sector, shipment costs, delays, and higher packaging costs, to mention a few challenges. However, as at-home drinking increased we witnessed huge boosts in the ready to drink, no-low and craft markets. The steady increase of consumers enjoying dining and drinking out has further encouraged this growth, as we emerge out the other side of the pandemic.
There are many opportunities for the drinks industry to take advantage of in the year to come as the market picks up. We are seeing consumer habits and palates changing, a global focus on sustainability within companies and experience led venues are on the rise, which will open many doors for the drinks industry. Continue reading to discover our forecasted trends for the drinks market in 2022.