2024 The Year of Sustainable Packaging

2024 The Year of Sustainable Packaging

In recent years, the FMCG industry has undergone a transformation to more sustainable packaging choices. This is driven by an increasing consumer demand for environmental responsibility.

One area where this change is particularly evident is in packaging, so let’s explore some of the most recent sustainability news in the FMCG industry.

Paper Transformation

Aldi has launched two own-label wines in paper bottles, making them the first supermarket in the UK to venture into recycled paperboard drinks packaging.  These fully recyclable bottles are made from 94% recycled paperboard and include a food grade pouch to seal the wine. Since these bottles are five times lighter than the standard glass bottles, their use will significantly reduce Aldi’s carbon footprint, the equivalent of driving around the planet 5.8 times.

Following this, Aldi have unveiled a paper gin bottle, now available for purchase. The new bottle is easier to carry, shatterproof, recyclable, and five times lighter than traditional glass gin bottles.

Cano Water Move

Cano Water is moving its operations from the original source in the Austrian Alps to the UK to reduce its environmental impact. This relocation has cut their carbon footprint by more than half and brings them closer to their goal of saving 1 billion plastic bottles from landfill by 2030.

Baileys Paper Transformation

Diageo has announced that they have joined this trend in a bid to aid recycling and reduce their carbon footprint. They are trialling a paper bottle for their popular brand Baileys. Initially the release was only their mini bottles at the Time Out Festival in Barcelona last weekend. If this is successful, they have said they will explore this across a wider range of brands including Jonnie Walker whisky.

Recyclable Refills

Nescafé has launched a paper refill pack for their Gold Blend variant, reducing the packaging weight by 97% compared to their 200g glass jars. Now available in Tesco, this initiative supports their commitment to sustainable packaging. This launch coincides with Nescafé’s major brand relaunch at modernising the 85-year-old brand.

Flora Paper Tub

Flora has introduced the world’s first plastic-free paper tub. This tub has no plastic liner and can be recycled along with other paper and cardboard. Flora Plant, already boasting 73% less climate impact than dairy butter, is made with natural ingredients and 100% plant-based. Now, it is also 100% plastic-free.

Hanger Charge

Tesco has trailed a 10p hanger charge in a bid to reduce plastic waste. This initiative allows Tesco to keep and reuse hangers, and they have reported being pleased with the results of the trial so far. They are not the first retailer to implement a hanger charge, and they have also supported calls for a ban on plastic packaging.

Recycle Coffee

M&S has rolled out recyclable coffee cups to all their cafes, aiming to offer the most sustainable cup on the market. This makes them the first major high street retailer to sell all their coffee and hot drinks in a paper fibre cup and lid, which is 100% recyclable in household recycling.

As sustainability becomes a priority for more consumers, sustainable packaging is becoming increasingly important and crucial for many brands.

We have listed recent packaging updates above, many more brands have developed innovative and sustainable ideas to reduce their carbon footprint and in turn become more environmentally friendly FMCG business’.

At New Chapter, we recruit for many roles within the sustainability and FMCG space. Contact us today on info@newchapter.co.uk.

Alternatively, if you need some specialist advice from experienced FMCG, Consumer, and Retail recruiters, we would love to help you out.

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