Why Employer Branding is Crucial in FMCG Recruitment

Why Employer Branding is Crucial in FMCG Recruitment

In today’s competitive job market, where top talent is scarce, employer branding has never been more critical. The ability to attract and retain skilled candidates can be the difference between business success and stagnation. Today we delve into why employer branding is so important in FMCG recruitment and how we help your brand to stand out when hiring new talent.

Importance of Employer Branding

Employer branding is essentially your reputation with potential and current employees – how do they view you. A strong brand naturally attracts top talent, leading to reductions in hiring costs, enhanced engagement, and improved retention rates. Achieving this has two key steps: knowing your business and being consistent.

Company Culture

Understanding what makes your company unique, whether it’s the culture or a unique selling point like sustainability, helps you communicate this effectively and reach the right candidates. Similarly, being aware of your core mission and values means candidates who resonate with this are attracted to your company.  Whilst highlighting growth opportunities and progression paths shows potential employees that you’re invested in their future.

Consistent Messaging

Knowing your company’s strengths is important, but if these messages aren’t relayed consistently, potential employees may never learn what you have to offer. This is where we come in with our 5-squared approach to FMCG recruitment. Our unique method ensures that your brand is always portrayed consistently, helping you stand out.

Our 5-Squared Approach in FMCG Recruitment

New Chapter’s proprietary Five²™ approach to recruitment demonstrates real value for money, delivers an exceptional candidate experience and gives you the reassurance of knowing that we have done everything possible to deliver the very best the industry has to offer.

Part of our 5-squared process is our candidate information packs. These are designed entirely in your branding and include information about your history, mission, values, products, job description, benefits, interview process, and more. Not only do these documents help you stand out from other FMCG companies, but many of our candidates comment on how refreshing it is to see a business taking recruitment seriously. They appreciate having clear information on the opportunity.

Remember, FMCG recruitment agencies act as an extension of your brand. We are here to put you in a great light to attract candidates. With our 5-squared method, we ensure our interactions with candidates mirror your company’s values and culture. Consistent representation is key – from the first point of contact to the final interview, we maintain and consistent and professional representation. Building relationships with candidates also reflects positively on your company.

We ensure your employer branding reaches every candidate we speak to.

If you would like to learn more about how we do FMCG recruitment differently at New Chapter, please contact us below. We would love to hear from you. Employee branding isn’t just a strategy; it’s a necessity in this market.

Get in touch for a chat with our specialist FMCG recruiters below.
📧 info@newchapter.co.uk

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