Your Ultimate Guide to Veganuary

Your Ultimate Guide to Veganuary

Are you participating in Veganuary with the aim of kickstarting the year with healthier lifestyle choices? As we enter a new year, many of us are seeking positive changes including challenges, finding new jobs, new diets, and exercise routines.

Even if you haven’t started Veganuary yet, there is still time. So, why not try something new in 2024? We have gathered all the information you need to successfully complete the challenge! Similarly, if you’re looking to make that exciting career change and find yourself in need of a new challenge, contact us today to talk through our current FMCG jobs.

What is Veganuary?

Veganuary is a movement that encourages people to adopt a vegan lifestyle for the entire month of January. Similarly to other challenges such as Dry January and No Spend Jan, it’s a way to challenge yourself to give up bad habits and start the new year on a good note.

Veganuary is essentially a trial month for going vegan. You can explore the benefits of plant-based living without the commitment, and who knows, you may see the benefits and decide to continue after.

Benefits of Veganuary


A plant-based diet has been associated with various health benefits, such as improved heart health, lower cholesterol, and better blood sugar control. This challenge offers you the opportunity to reset your eating habits, explore new foods, and improve your well-being.

Ethical Living

Veganism goes beyond personal health; it commits you to ethical living. By taking part contribute to the reduction of demand for animal products, therefore having a positive effect on the environment.

Environmental Sustainability

Choosing a plant-based diet can significantly reduce your environmental impact. By opting for plant-powered meals and supporting sustainable FMCG brands, you decrease your carbon footprint, conserve water resources, and preserve biodiversity. Veganuary is an opportunity to choose an eco-friendly lifestyle and make mindful choices to improve the environment.

Fashion and Beauty

Explore the world of cruelty-free fashion and beauty too – remember being Vegan isn’t just about the food. Discover FMCG brands and learn how to build a compassionate wardrobe and beauty routine that reflects your commitment to this challenge but also a more ethical lifestyle.

The Veganuary Food Guide

Vegan Ingredient Inventory

Before diving into Veganuary, ensure your cupboards are stocked with essential ingredients. Whole grains, nuts, seeds, and a variety of fruits and vegetables will be the foundation to your plant-based meals. Explore local markets and health food stores for unique finds and vegan staples. Many FMCG brands now work towards creating alternatives to their classics.

Grocery Shopping Tips

Navigating supermarkets as someone new to leading a vegan diet can be an adventure. Seek out plant-based alternatives to your favourite products, such as dairy-free milk, plant-based proteins, and egg substitutes. Familiarise yourself with ingredient labels, and don’t hesitate to ask for assistance. Our recent blog on the best vegan alternatives might help you to find your new favourite vegan snack.

Exploring Vegan Recipes

Veganuary is the ideal time to explore a wealth of vegan recipes online or invest in a plant-based cookbook. From stews to vibrant salads, the world of vegan cuisine is diverse.

Dining Out

Eating out during Veganuary can be enjoyable with a bit of preparation. Check restaurant menus in advance, inquire about vegan options, and don’t hesitate to ask for changes to dishes. Many restaurants now cater to the growing demand for plant-based choices. Here is an article on the best vegan restaurants in London.

Social Aspect

You do not have to do Veganuary alone, join the supportive vegan community or find a friend to partake in the challenge with you. Social media can be useful to find others doing Veganuary, but also local groups can provide valuable insights and recipe ideas.

Why not let Veganuary be more than just a month-long challenge — it’s an opportunity for personal growth, positive change, and a step towards a more sustainable future. Hopefully this guide helped you on your Veganuary journey!

At New Chapter, we recruit many roles within the plant-based, FMCG industry, so if you want to go all-out for Veganuary and find yourself a new role at an ethical business, contact us today on

Alternatively, if you just need some specialist advice from experienced FMCG, Consumer and Retail recruiters, we would love to help you out.

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