2024 The Year of Sustainable Packaging
So far this year companies have continued to invent new sustainable packaging options for their brands. Take a look at the most recent inventions.
Hottest Celebrity Drink Releases
Hottest Celebrity Drink Releases
It seems as though every celebrity now has their own branded beverage, and it’s making a splash in the drinks industry. From musicians to actors, many drinks companies are now celeb-backed or owned.
In this blog, we have searched through (and tested) some of the top celebrity drink additions, so you don’t have to! Take a look at our top choices below…
Wine and Prosecco
Cameron Diaz | Avaline
Cameron Diaz launched Avaline in the middle of the pandemic. It’s a clean white wine blend, made from organic Spanish grapes. Now with four other wines, rosé, red, and sparkling, it’s been a huge success.
Brad & Angie | Miraval
Brad Pitt and Angelina Jolie released their first bottle in 2013 after purchasing a French chateau named Miraval. Jolie sold her part in 2021, but Pitt is closely involved in the latest venuture, Champagne.
Delevingne | Della Vite
Sisters Chloe, Poppy and Cara Delevingne created Della Vite as a joint venture. A high quality sustainably produced and vegan prosecco. A balance of wild berry and tart rhubarb, with a long, fresh finish and creamy texture.
Kylie Minogue | Provence Rose
Kylie’s own wine brand launched in 2020, hitting huge success, now containing a range of nine wines. The rosé has become the top-selling wine in the UK category.
Tequila
Kendall Jenner | 818
818 was released in 2021 and actually named after the models post code. Just before release they also anonymously won a bunch of major tasting awards, including Best Reposado Tequila and Best Añejo Tequila.
The Rock | Teremana Tequila
Dwayne Johnson released his Teremana Tequila, which went on to win Gold for its Reposado expression and a Master medal for its Blanco. Suited best to margarita-makingwith a rich, smooth flavour after being simmered in artisan copper stills.
Other Spirits
Emma Watson | Renais
Emma Watson and her brother Alex Watson have just released a new gin, inspired by childhood trips to their family’s vineyard.
Renais’ base spirit is made with ‘up-cycled’ grapes and has made use of solar-powered stills at the distillery, and biodegradable mushroom packaging, to keep sustainability at the forefront of the brand.
Ryan Reynolds | Aviation
Reynolds’ endorsed Aviation in 2018 and became Co-Owner and Brand Ambassador.
“I’ve tried every gin on the planet and Aviation is, hands down, the best. Also, I don’t recommend trying every gin on the planet. Stick with this one.” – Ryan Reynolds
Jay Z | D'usse
Jay-Z sold a bottle of his cognac for an incredible 52,500 dollars. Of course, that’s not the normal price of a bottle, this one was just signed.
The cognac is naturally aged for a minimum of four years, with powerful woody notes, alongside cinnamon and floral touches.
If you’re looking for your next role in the drinks industry, take a look at our current vacancies now!
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