How To: Stand Out in the Competitive FMCG Market

How To: Stand Out in the Competitive FMCG Market

The Fast-Moving Consumer Goods (FMCG) industry is known for its competition and constant innovation. As a candidate in this highly competitive market, it is essential to differentiate yourself from other applicants in order to secure your dream job.

In this blog, we will explore five effective strategies that can help you stand out and increase your chances of success.

Showcase Relevant Experience

One of the most effective ways to stand out is to demonstrate your relevant experience. Senior Consultant James Howarth says, ‘For me, since I focus on sales roles, I would always make sure that the candidate has a list of financial achievements. At the end of the day, you’re trying to appeal to other salespeople, so being able to quickly highlight your successes can make a strong first impression.’

By quickly highlighting key achievements, it demonstrates your confidence in your abilities and makes you an attractive candidate to potential employers.

People Remember People

Making a lasting positive impression is key when interviewing in the FMCG industry. James Howarth, our Senior Consultant, emphasises the importance of showcasing your personality, saying,  ‘People remember people, so getting your personality across and building a quick rapport is paramount.’

This includes showcasing your passion for the industry, role or company. Necessary preparation and research beforehand will allow you to confidently discuss how your experience, passions, and values align with the company’s interests.

Demonstrate your Knowledge

Similarly, to showcasing your experience, the FMCG industry is fast-paced, and employers look for candidates with a good understanding of the markets and who are constantly ready to evolve with trends. Staying up to date with these trends and using this knowledge to your advantage during interviews, can make all the difference in getting your dream role.

Confidence plays a vital role, and in this industry, confidence comes from your knowledge. By staying ahead of the curve, you become a valuable asset to any business.

Highlight Soft Skills

While technical skills and knowledge are essential in the FMCG industry, employers also value candidates with strong soft skills, including effective communication, teamwork and problem-solving. These skills are highly sought-after, and you can highlight them in your CV by providing specific examples of how you have previously utilised them. By demonstrating a well-rounded skill set, you can position yourself above other candidates who may primarily focus on technical qualities.


This is crucial in any industry, and FMCG is no exception. Attending industry events and joining professional organisations enables you to gain insights, make connections, and potentially secure new job opportunities. Networking can also provide a way to seek advice from experienced professionals in the industry, helping you navigate the competition market effectively.

In this highly competitive market, it’s crucial to stand out from the crowd, and by using these tips, you can position yourself as a top candidate. With dedication, perseverance, and a well-executed search strategy, you can land your dream job.

If you would like further advice on securing your dream role or tips on positioning yourself as the best candidate, feel free to get in touch with us today at Our experienced consultants can guide you through this process!

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